A finished BU 439 Unit 1 digital presence audit: every public property inventoried over one dated window, with working channels separated from abandoned addresses. Searches like "bu 439 unit 1 assignment example", "bu439 unit 1 sample" and "bu 439 unit 1 example" land here.
What a finished BU 439 Unit 1 digital presence audit looks like
The audit is an inventory table with a reading of it underneath. Each row is one property the firm controls or once controlled: a page, a profile, a video channel, a business listing, the blog sitting on the main site. Fields repeat across every row, since rows built differently cannot be set beside one another. The handle, the date of the most recent post, how many posts appeared inside the observation window, the formats used, what sits pinned at the top and whether the bio link still resolves anywhere all get their own column. Public counts are copied only where the platform prints them on the page itself. Dormant and duplicate properties are collected into their own block. A closing passage says which of these are functioning channels and which are merely addresses the firm holds.
How a BU 439 Unit 1 example is structured
Properties are inventoried before any of them is judged, because an audit starting from the three accounts a writer already likes never finds the fourth one nobody has touched since a rebrand. The observation window is fixed and stated at the top so every row covers an identical span, which is what makes posting frequency comparable rather than anecdotal. Visible fields come before inferred ones, and the record stops where the public view stops: what a platform chooses to display sits in the table, and what it withholds is written as unavailable. Duplicates and dormant accounts are grouped rather than scattered down the list, since the pattern they form is a finding on its own. The verdict on which properties actually distribute anything closes the document, because that judgment is what the selection work ahead has to start from.
One row for every owned property
Pages, profiles, listings and the site blog all appear, including the ones nobody inside the firm remembers opening.
A fixed observation window stated once
Every row reports the same run of dates, since posting frequency counted over unequal periods cannot be compared across channels.
Only what the platform displays
Follower and interaction counts are copied from the public page where they appear and marked unavailable everywhere else.
Dormant and duplicate accounts grouped
Abandoned profiles and second listings created by mistake are collected together, because the pattern they make is itself a finding.
What is pinned and where links go
The top post and whether the bio link still resolves are both recorded, since each is an editorial choice the firm made.
A verdict on functioning channels
The closing divides properties that genuinely distribute something from addresses the firm merely holds, which is what the next unit needs.
Where marks go in BU 439 Unit 1
This audit bleeds points the moment it reports figures no outsider could see. Reach totals, impression counts and engagement rates quoted for accounts the writer does not administer are inventions, and they look authoritative on a page, which makes them a worse defect rather than a smaller one. Inventories covering only the two properties the firm posts to most will miss the dormant profile that is still the first result for its name. Rows with uneven fields, three carrying dates and four carrying adjectives, cannot be compared at all. Descriptions of how a platform ranks or suppresses content, offered as mechanism rather than as something checked against current documentation and dated, are guesses. Evaluation folded into the inventory replaces the observation it was supposed to rest on. An account the writer runs for an employer is not audit material.
Get a BU 439 Unit 1 example written to your instructions
Send the Unit 1 instructions and the rubric posted in your BU 439 classroom, plus the organization your section assigns. We write a custom example that inventories every public property, fixes one observation window, copies only what the platforms display and closes on which of them are functioning channels. First custom sample free, back in 24 to 48 hours.
BU 439 Unit 1 questions, answered
How do I audit a company whose accounts I cannot log into?
From the outside, which is where this piece is supposed to sit. Everything the table needs is on the public page: the posts, their dates, the formats, the pinned item, the bio, the link. Where a count is displayed, record it with the date you looked. Where it is not displayed, write unavailable rather than reaching for a figure from an article about the industry.
How far back should the observation window go?
Far enough to show a rhythm and short enough that you can read every post inside it. Two or three months usually does both, and your instructions may fix the span for you. State the start and end dates in the opening paragraph, then hold every row to them, because a property measured across a longer stretch will always look busier than one that is not.
Can I audit the accounts I run at work?
No, on two counts. The posting record sits behind a login your employer controls, and the analytics exports and ad account screens behind that login are the firm's material rather than yours to reproduce in a graded document. The second problem is that those accounts are your own work, so auditing them asks you to grade yourself. Pick an organization you have no access to.