A finished BU 423 Unit 1 opportunity screen: three venture ideas scored against one set of criteria, with the two rejections kept and explained. Searches like "bu 423 unit 1 assignment example", "bu423 unit 1 sample" and "bu 423 unit 1 example" land here.
What a finished BU 423 Unit 1 opportunity screen looks like
Three ideas, one grid and a decision. The document opens by stating each idea in a single sentence, so a reader can tell them apart before any scoring starts. The criteria come next as a short list with what each one tests written beside it, since a screen scoring on gut feel is not a screen. The grid itself carries the three ideas down the side and the criteria across, every cell holding a rating and a clause of evidence for that rating. Below the grid, each idea gets a paragraph: what it scored well on, what sank it, and whether the weakness is fixable or fatal. The chosen idea then gets a short statement of the customer it serves and the thing that customer currently does instead. A note records that all three ventures were built for this example.
How a BU 423 Unit 1 example is structured
The criteria are fixed before the ideas are scored, because a list written afterward tends to describe whatever the favorite idea happens to be good at. Each idea is stated in the same format and at the same length, which stops a well loved idea arriving with three paragraphs of enthusiasm while its rivals get a line. Evidence sits inside the cells rather than in a separate appendix, so a rating can be checked where it is made. The rejected ideas are worked through before the chosen one, since a screen discussing only the survivor has hidden the comparison it was built to make. Fixable weaknesses are separated from fatal ones at that point, because the difference decides whether an idea is dropped or parked. The customer statement closes the screen, as it is the first thing the next unit has to test.
Criteria written before any scoring
The tests every idea will face are listed first, so no criterion can be added later because the favorite idea happens to pass it.
Every rating carries its evidence
Each cell holds a short clause saying what the rating rests on, which turns a grid of impressions into something a marker can check.
Rejected ideas worked through first
The two ideas that fail get their paragraphs before the survivor does, since a screen discussing one idea has made no comparison at all.
Fixable weakness separated from fatal
Each flaw is marked as something a founder could solve or something that ends the idea, because that difference decides drop or park.
The customer named, not the product
The surviving idea closes on who has the problem and what they do about it now, rather than on what the venture would sell.
All three ventures built for the page
A note records that the ideas, their buyers and every figure in the grid belong to a case built for this page alone.
Where marks go in BU 423 Unit 1
Screens lose points when the grid is decoration. Ratings entered with no evidence clause beside them turn a comparison into a preference, and a marker has nothing to check. Criteria invented after the scoring, which shows up as three tests the winner happens to lead on, remove the honesty the exercise runs on. Two throwaway ideas set against one real favorite give the winner no contest and score as a single idea dressed as three. Weaknesses noticed and then waved away in the next clause read as advertising. Market size figures presented as facts about the world, rather than as assumptions the composite case makes, are a defect no formatting repairs. An idea drawn from an employer, with its cost structure or customer list attached, is off limits whatever access the writer has.
Get a BU 423 Unit 1 example written to your instructions
Send the Unit 1 instructions and the rubric posted in your BU 423 classroom, with any idea list the assignment supplies. We build a custom example that fixes the criteria first, scores every idea on evidence, works the rejections and names the customer behind the survivor. First custom sample free, back in 24 to 48 hours.
BU 423 Unit 1 questions, answered
How many ideas does the screen need?
Enough that the criteria can separate them, which in most sections means three or four. Two ideas usually produce a winner before the grid is drawn, and a dozen turns the document into a list. Meet whatever number the instructions set. If they do not, include one idea you expect to fail on a criterion you care about, because that row is where the screen earns its marks.
Can I screen an idea I actually want to start?
Yes, and it usually produces better work, so long as the screen stays capable of rejecting it. Write the criteria before you write the ideas, and let the one you like take a low rating where it deserves one. A screen clearing its author's favorite on every criterion reads as advocacy, and graders in many sections mark the reasoning rather than the outcome.
Where do the numbers in the grid come from?
From the case you build, and one line should say so. A rating taken from published industry material needs the citation attached. A rating you settled on yourself needs a clause of reasoning instead. What no assignment accepts is a demand figure written as though somebody had measured it. Keep the ventures composite, keep the scale plausible, and label every assumption where it appears.