| Course | BU 439 Digital and Social Media Marketing Strategy |
|---|---|
| Unit | Unit 4 |
| Paper type | Content calendar |
| Length | About 730 words, 5 pages |
| Format | APA 7 student paper |
| School | Herzing University |
| Program | BS in Marketing |
| Updated | September 2026 |
Free sample paper for BU 439 Unit 4
Film Thursday, Edit Monday, Post Tuesday: A Six-Week Content Calendar for a Composite Toledo Roller Rink, Built to Fit Six Staff Hours and Leave Room for Snow Days
Student Name
Business, Herzing University
BU 439: Digital and Social Media Marketing Strategy
Instructor Name
February 25, 2026
Film Thursday, Edit Monday, Post Tuesday: A Six-Week Content Calendar for a Composite Toledo Roller Rink, Built to Fit Six Staff Hours and Leave Room for Snow Days
What the Calendar Must Respect
Skyline Skate Center, an invented Toledo rink open since 1978, has a content strategy for four funded channels and a TikTok test, and six staff hours a week to carry them out. This calendar turns that strategy into dated slots for six weeks, from March 2 to April 12, 2026. Every slot has an owner and a specific piece of work behind it. Production lead times are built in, and each week keeps one slot empty for things nobody can schedule.
Two people own the work. The owner, who manages sessions, handles the Google Business Profile, review replies and the monthly email, about two hours a week. The floor manager films, edits and posts the video and Facebook content, about four hours a week. Chaffey and Ellis-Chadwick (2019) recommend that a content calendar be planned around the resources available to produce it rather than around an ideal posting frequency, since an ambitious schedule abandoned after three weeks does more harm than a modest one kept.
The Weekly Rhythm
Production follows the rink's own week. Adult night on Thursday is the main filming session, since the lights, music and crowd are at their best. Saturday party sessions supply photographs of parties, taken only with parents' permission. Monday morning, a quiet time at the rink, is for editing. Because the channels feed one another, with a Facebook event pointing to the Google listing and Instagram videos sending viewers to both, the calendar schedules them together rather than as separate streams (Hanna et al., 2011). Posts go out on Tuesday, Thursday and Saturday, and the owner answers reviews on Monday and Friday. This rhythm means every Instagram video posted on a Tuesday was filmed at least five days earlier, which gives time to edit and to confirm consent from anyone clearly identifiable.
| Day | Task | Owner | Time |
|---|---|---|---|
| Monday | Edit two videos from Thursday; answer reviews; correct any listing details | Floor manager; owner | 1.5 hours; 0.5 hours |
| Tuesday | Post Instagram video and TikTok version; Google post | Floor manager; owner | 0.5 hours; 0.25 hours |
| Thursday | Film adult night; post Facebook party question post | Floor manager | 1 hour |
| Friday | Answer reviews and messages; add weekly Google photo | Owner | 0.75 hours |
| Saturday | Photograph a party with permission; post second Instagram video and Facebook event for next adult night | Floor manager | 1 hour |
| Weekly total | About 5.5 hours, with the email adding about 1 hour a month |
The Six Weeks
The calendar below lists the dated slots beyond the fixed weekly tasks. Events are listed on Facebook ten days before each adult night so people can share them.
| Week of | Slot | Channel | Piece | Owner | Must be ready by |
|---|---|---|---|---|---|
| March 2 | Tue March 3 | Corrected hours and adult night post | Owner | March 2 | |
| March 2 | Sat March 7 | Event: Retro Night, March 19 | Floor manager | March 6 | |
| March 9 | Tue March 10 | Instagram, TikTok | Floor-under-the-lights video | Floor manager | March 9 |
| March 9 | Thu March 12 | Party questions post | Floor manager | March 11 | |
| March 16 | Tue March 17 | Instagram, TikTok | Slow-motion turn video, 2021 style | Floor manager | March 16 |
| March 16 | Sat March 21 | Event: Adult Night, April 2 | Floor manager | March 20 | |
| March 23 | Tue March 24 | Instagram, TikTok | First-timer video: an adult trying skates again | Floor manager | March 23 |
| March 23 | Thu March 26 | Facebook, Google | Spring break public sessions, March 30 to April 3 | Owner | March 24 |
| March 30 | Tue March 31 | Email draft reviewed | April party dates email | Owner | March 31 |
| March 30 | Wed April 1 | Instagram, TikTok | Spring break daytime session video | Floor manager | March 31 |
| April 6 | Tue April 7 | April party dates email sent | Owner | April 6 | |
| April 6 | Thu April 9 | Event: Adult Night, April 23 | Floor manager | April 8 |
Two dates shaped the calendar. The spring break sessions assume a local school break from March 30 to April 3, taken from the district's published calendar for the composite case, and Easter falls on Sunday, April 5, so no posts are scheduled for that weekend beyond the fixed Saturday session. The email is scheduled for Tuesday, April 7, a week after its draft is reviewed, because the owner writes it and needs a clear day to do so.
Room for What Cannot Be Scheduled
Each week keeps one empty slot, usually Wednesday, for unplanned content. Three kinds of event are expected. A weather closure in March, still possible in Toledo, needs an immediate Google hours change, a Facebook post and a pinned note. A video that performs unusually well needs a follow-up while attention lasts. A complaint in reviews or comments may need a public answer, which the community management plan in a later unit will govern. If nothing unplanned happens, the slot is used to repost a strong earlier video to TikTok, which costs only minutes.
The reserve also protects the calendar from collapsing when a week goes wrong. If the floor manager is off sick, the Tuesday video slides to Thursday and the Saturday video is dropped, rather than the whole week being lost. Tuten and Solomon (2018) observe that inconsistent posting is a common reason small organizations see little from social media, and the plan prefers a reduced week over a skipped one.
Checking the Calendar Is Affordable
The fixed weekly tasks come to about five and a half hours, and the dated slots are mostly the same tasks with a specific piece attached, so the total stays within six hours in five of the six weeks. The exception is the week of March 30, when spring break sessions and the email draft fall together. That week borrows an hour from the following week, which has no event listing to prepare. After six weeks the owners will compare the hours actually spent with the plan, using a simple log both staff keep, and adjust the cadence if it proved too heavy. Skyline Skate Center, its staff and every date and hour are composites for this course.
References
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing (7th ed.). Pearson.
Hanna, R., Rohm, A., & Crittenden, V. L. (2011). We're all connected: The power of the social media ecosystem. Business Horizons, 54(3), 265-273. https://doi.org/10.1016/j.bushor.2011.01.007
Tuten, T. L., & Solomon, M. R. (2018). Social media marketing (3rd ed.). SAGE.
What the BU 439 Unit 4 instructions ask for
For the fourth unit, BU 439 asks students to build a content calendar for the chosen channels. Common requirements include a defined period, dated slots for each channel, an owner for every piece, production lead times, alignment with events and holidays, and space for unplanned content. Many instructors ask whether the calendar is realistic given the staff available. Actual post copy may or may not be required; a clear description of each piece usually suffices. The calendar often appears as one or two tables with an explanation of the rhythm and the assumptions behind it, formatted in APA 7. A check of hours against capacity is increasingly expected, since unaffordable calendars are the most common reason plans fail.
How the BU 439 Unit 4 example is put together
The sample begins by stating the period, the channels and the two people who own the work, with their weekly hours. A weekly rhythm table shows each day's tasks, owner and time. A six-week table lists dated slots with channel, piece, owner and ready-by date. A paragraph explains how spring break and Easter shaped the dates and why the email falls on a particular Tuesday. The reserve section describes the weekly empty slot and three kinds of unplanned event it absorbs, and how a sick day reduces rather than cancels a week. The final section checks the calendar against six hours, notes one overloaded week and plans a review using an hours log.
BU 439 Unit 4 rubric: what full points look like
Calendar rubrics usually reward completeness, clear ownership, realistic lead times, alignment with events, flexibility and feasibility, together with presentation. Completeness earns credit when every funded channel appears with dated slots. Ownership scores highest when each piece has a named owner. Lead times are judged on whether production and approval time is built in. Alignment rewards attention to holidays, school breaks and the organization's own events. Flexibility earns points for reserved capacity and a plan for disrupted weeks. Feasibility, often decisive, rewards a calendar checked against the hours or budget available, since a schedule nobody can keep has little value however polished it looks.
Common BU 439 Unit 4 mistakes, and how to avoid them
Content calendars often lose points by scheduling daily posts on every platform with no owner or production time. Another common problem is ignoring holidays and local events that change what an audience is doing. Students frequently leave no space for unplanned content, so any surprise breaks the schedule. Some list dates with vague entries, such as post on Instagram, rather than a specific piece. Others never check whether the plan fits staff time. Calendars sometimes schedule content that depends on events before those events are confirmed. Finally, a calendar that collapses entirely when one person is absent shows no thought about continuity; the sample reduces the week instead.
Get a BU 439 Unit 4 example written to your instructions
Attach the Unit 4 instructions and the rubric in your BU 439 classroom, plus the surfaces and themes your earlier sections settled. We write a custom example that runs on dates, names an owner in every row, sets asset deadlines beside publication dates and closes on a capacity check the grid has to survive. First custom sample free, returned in 24 to 48 hours.
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- BU 439 Unit 7: Community management plan
- BU 439 Unit 8: Measurement framework
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BU 439 Unit 4 questions, answered
How long a period should the calendar cover?
Whatever your instructions require, and a month is the usual span because it is long enough for a pattern to appear and short enough to fill honestly. If a longer period is required, keep the first month detailed and let the later ones carry only recurring slots and themes, saying plainly that the detail thins out after the opening stretch.
Should the calendar contain the actual copy?
Not usually, and a grid stuffed with finished captions becomes unreadable. A working headline that tells somebody what to make is the right level of detail, with drafted samples living back in the strategy section. Check your instructions, since some sections do ask for a few slots written out in full, in which case choose the ones carrying the most weight.
What if the schedule turns out to be unaffordable in effort?
Then cut it inside the document and say what you cut, because that judgment is what gets graded rather than a failure to be hidden. A calendar reduced by a third, carrying a sentence on which formats proved too expensive to sustain, demonstrates considerably more than a full grid nobody in the case could ever deliver.
Where can I find a free BU 439 Unit 4 sample paper?
You can read the complete BU 439 Unit 4 content calendar above without charge, including the weekly rhythm, the six-week table and margin notes. For a different organization or period, email your prompt and a free custom calendar is prepared, typically within 48 hours.
How long should the BU 439 Unit 4 calendar cover?
Long enough to show a repeating rhythm and at least one event cycle, often four to eight weeks. The sample covers six weeks, which includes spring break, a holiday weekend and a monthly email.